marketing

In today’s media universe, publishers need to work harder than ever to bring value to their advertising partners. I have a proven track record of coming up with ideas for innovative multimedia and experiential marketing programs that will get noticed, crafting proposals that get them sold, and leading teams that can bring these programs to life.

But the business is more than just responding to RFPs. Strategy is key to an effective marketing department, and I’m proudest of the work I’ve done in this area — whether it’s giving salespeople the materials and language they need to get meetings, making sure my client solutions teams have the tools that help them work with tight deadlines, and coming up with innovative solutions to share intelligence and resources between departments.

BRANDING

Since my beginnings writing copy for movie posters, branding has brought together my greatest passions and strengths: the joy of solving particularly difficult puzzles, and the power of strategic, collaborative brainstorming.

Whether I’m leading workshops designed to help brands talk about their unique value propositions, or on my own crafting the right brand name, logo or slogan, I bring enthusiasm, focus, and experience to the work.

Writing

I’ve written award-winning screenplays, plays, magazine articles, comedy sketches, and yes… a lot of branded content. This content has run the gamut from serious articles for multinational corporations about climate change and peak energy, to a fun blog post about spending my birthday in a car2go, to an interactive video script for a comedian promoting his latest film.

In my position as Editor of Branded Content, I put together, managed, and edited a team of freelance writers, pitching ideas to clients and managing long-term content strategy. I’ve also produced magazine inserts from top to bottom, overseeing a team of writers, copy editors, illustrators and designers for a piece I pitched, art directed, and edited.